We’re L&A Social

Social, strategic, creative, awesome

We are a strategic and creative social media agency that uses our understanding of the social space to create effective messaging that people want to consume. We believe in acting as a unique partner & extension of your team. We help world-class global brands & challenger brands innovate and deliver strong business growth by crafting meaningful relationships with customers.

The L&A seed was planted in the eye of our founder, Gina Lednyak, when she took part in the original test group for Facebook while studying psychology at Boston University. Originally from Belarus with English as a second language, Gina always understood the necessity of communication & community tribes, and she immediately saw the concept of an online platform designed for global communication as an opportunity. She saw the value in social media, before social media marketing had begun.

The L&A seed has grown into a global social marketing agency based in Sydney, Australia. Working across an exciting portfolio of established consumer and challenger brands, we apply the principles of human psychology to build strong communities for your brand, driving awareness, affinity, and growth.

We are passionate about creating more magic and adding value to the world. It’s a love triangle; you’ll fall in love with us, and we’ll make consumers fall in love with you.

Ready to get social?

Meet The L&Awesome Team

This is us!
Gina
Elena
Jonathan
Claire
Kristy
Nat
Leo
Carly
Paula
Paddy
Luke
Beth
Loretta
Lauren
Kristyn
Jess
Jack
Blaze
Alison
Ollie
Theo
Leo

Let’s Get Together!

Fancy a coffee and a chat? We would love to meet you.

If you want to learn more about L&A and what we can do for your business, reach out to us by jotting down some details here.
We can’t wait to partner with you!