The L&A seed was planted in the eye of our founder, Gina Lednyak, when she took part in the original test group for Facebook while studying psychology at Boston University. Originally from Belarus with English as a second language, Gina always understood the necessity of communication & community tribes, and she immediately saw the concept of an online platform designed for global communication as an opportunity. She saw the value in social media, before social media marketing had begun.
The L&A seed has grown into a global social marketing agency based in Sydney, Australia. Working across an exciting portfolio of established consumer and challenger brands, we apply the principles of human psychology to build strong communities for your brand, driving awareness, affinity, and growth.
We are passionate about creating more magic and adding value to the world. It’s a love triangle; you’ll fall in love with us, and we’ll make consumers fall in love with you.