We’re L&A Social

Social, strategic, creative, awesome



We are a strategic and creative social media agency that uses our understanding of the social space to create effective messaging that people want to consume. Our social media consultants believe in acting as a unique partner & extension of your team. We help world-class global brands & challenger brands innovate and deliver strong business growth by crafting meaningful relationships with customers.


Social Media manager

The L&A seed was planted in the eye of our founder, Gina Lednyak, when she took part in the original test group for Facebook while studying psychology at Boston University. Originally from Belarus with English as a second language, Gina always understood the necessity of communication & community tribes, and she immediately saw the concept of an online platform designed for global communication as an opportunity. She saw the value in social media, before social media marketing had begun.

The L&A seed has grown into a global social marketing agency based in Sydney, Australia. Working across an exciting portfolio of established consumer and challenger brands, we apply the principles of human psychology to build strong communities for your brand, driving awareness, affinity, and growth.

We are passionate about creating more magic and adding value to the world. It’s a love triangle; you’ll fall in love with us, and we’ll make consumers fall in love with you.

Ready to get social?

Meet The L&Awesome Team

This is us!
Gina img
Gina
Elena img
Elena
Jonathan
Jonathan
Claire
Claire
Kristy
Kristy
Nat
Nat
Leo
Leo
Carly
Carly
Paula
Paula
Paddy img
Paddy
LUKE img
Luke
Beth img
Beth
Loretta img
Loretta
Lauren img
Lauren
Kristyn img
Kristyn
JESS img
Jess
JACK img
Jack
Blaze img
Blaze
Alison img
Alison
Doggo1
Ollie
Theo img
Theo
Leo img
Leo

Let’s Get Together!

Fancy a coffee and a chat? We would love to meet you.

If you want to learn more about L&A and what we can do for your business, reach out to us by jotting down some details here.
We can’t wait to partner with you!