Over the past 9 years, we have tried, defined and refined our approach to social media strategy, and have built a unique framework which is tailored to your brand to drive positive and meaningful results. Using consumer insights and cutting-edge social media trends, we work with you to establish business goals, target audience groups and trackable, powerful measures for success. Our team consists of highly-skilled, innovative game-changers who work across world-class consumer brands in a variety of industries, bringing strategy and implementation to local markets to make a significant impact. If your brand has a challenge, we have an opportunity.
Digital Brand Strategy
We work closely with you to understand the unique elements that make your brand different from any other in the market. We use this to develop a clear brand identity that is unified across all communication points, both digital and in real-life. An understanding of unique tone of voice, point of sale, target demographics and user journey provide the basis for advertising and content strategy and pave the path of communication between brand and consumer to create meaningful conversations.
Content marketing is the bread and butter of the social sphere, and opportunities for standout content are always evolving. We specialise in creating targeted and highly engaging posts that are designed in direct response to consumption patterns. We push our creativity to deliver ideas and executions that bring your brand to life and utilise all the opportunities we have to stand out.
Photography & Videography
Our photographers and videographers work within our Creative Hub Studio to produce all content in-house. From product-set shoots in our studio to lifestyle campaigns on-location and integrated event photography, the work developed by our experienced team of creative professionals is engaging and crafted specifically for social with consumer behaviour in mind.
Analysis & Consulting
Analytics and insights are vital in understanding success and opportunities for developing your strategy further. We monitor results, track against KPI’s ongoing and share all data with our clients weekly, monthly and quarterly.
We also offer consulting services to assist with internal analytics and social media implementation.
Let’s Get Together!
Fancy a coffee and a chat? We would love to meet you.
If you want to learn more about L&A and stay in touch with our market insights and what we can do for your business, reach out to us by jotting down some details here.
We can’t wait to partner with you!
Social Media Strategy & Implementation
Our unique 7-step process is an integrated approach designed to achieve optimal success through social media and online marketing in Sydney;
Step One: Strategy & Evaluation
In the first step, we evaluate your brand and how it currently operates in the digital and social spheres. From this evaluation, we work with you to develop your social media strategy, including goals for brand & business success, target audience groups, messaging and desired actions, and opportunities to create higher impact through campaigns & influencer outreach.
Step Two: Content Development
Step Three: Social Networks
Step Four: Posting & Engagement
We fully manage your social media implementation, including all posting & engagement. Nearly half of brands on social media don’t respond to community comments & messages. Our community management team fully takes over managing your online communities, answering questions & building two-way conversations with fans. We work with you to develop an FAQ, escalation plan & strong tone of voice direction and manage the process fully to give your brand an authentic voice on social.
Step Five: Advertising & Community Growth
Our paid approach takes into account your desired consumer action, interest targeting, message relevancy & re-targeting to hit key objectives. We specialise in delivering content to key audiences to optimise performance and reach people at the top of the funnel through to conversion. We offer full e-commerce strategies which drive growth and conversions.
Step Six: Influencers & Campaign Development
In addition to ongoing social media, we develop integrated campaigns including influencer partnerships, ATL (and BTL) amplification, PR drivers and event coverage to bring all activity together across digital. We brainstorm, create, plan & activate campaigns from start to finish working toward your overall brand strategy & business goals.
Step Seven: Insights & Analytics
We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.