Working closely with Ferrari Australasia to launch the new Portofino model in Australia. Ferrari Australasia wanted to generated excitement, awareness and generate leads to drive sales to a new, younger Ferrari audience.
Photography & videography was used across Facebook and Instagram through canvas, carousels, stories and posts to achieve these goals. Live content was also created to support the offical unveiling of the Portofino in Byron Bay.
- The launch video generated 625,385 impressions and 8,435 reactions across Facebook and Instagram
- The Facebook following grew by 1,518 over the campaign period.
- Engagement rate sat at 38.03% (highest engaged was 119.40%)
- 256% higher percentage of Impressions than KPI
- 250% higher percentage of leads than KPI
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