Proven results partnering with the worlds most prominent brands

Our Expertise

At L&A we are customer-obsessed. We help you achieve results, and we help your brand be the best in the market on social and beyond by building deeply meaningful relationships with your tribe of customers.

Social Media Strategy

Our psychology based proprietary 7-step social media approach is designed to take your brand from social media strategy to results driven execution and achieve optimal success through social media.

Social Media Advertising

We specialise in all areas of social media advertising, including Facebook, Instagram, LinkedIn, and TikTok. We are one of the few authorised Facebook Pro marketing partners in Sydney.

Content Marketing

We develop over 1,000 pieces of social media content each week in our in-house studio! Our team of photographers, videographers and designers create content that is engaging, relevant, and interactive!

Influencer Marketing

We develop a results driven influencer marketing strategy that will drive brand awareness, sampling, and sales for your brand partnering with the right social media influencers.

BrandStrategy

Digital Brand Strategy

We work closely with you to develop your overarching digital brand strategy and ensure this is driving business results.

Social Media Management

L&A is an extension of your team, fully managing your end to end social media marketing. This includes strategy, content, community management, advertising, campaigns, analytics, and more!

Free Consultation

Who we work with

We work with forward thinking brand managers and marketing managers whose brands benefit from engaging in a meaningful relationship with customers. We help strategise, find your brand voice on social, and develop content and messaging that drives significant brand growth through organic and paid social media marketing.

We are customer-obsessed and partner with people who are looking for a long term relationship where we can act as an extension of your team and truly support your brand to grow and dominate your market.

GlobalBrands

Our brand partners tend to be global brands and prominent local brands who want to be the key player in the Australian market and significantly grow their customer foothold by leveraging the power of social media.

Free Consultation

Our Unique Approach

Over the past 9 years, we have tried, defined and refined our approach to social media strategy, and have built a unique framework which is tailored to your brand to drive positive and meaningful results. Using consumer insights and cutting-edge social media trends, we work with you to establish business goals, target audience groups and trackable, powerful measures for success. Our team consists of highly-skilled, innovative game-changers who work across world-class consumer brands in a variety of industries, bringing strategy and implementation to local markets to make a significant impact. If your brand has a challenge, we have an opportunity.

A proven 7-step process

Step One: Strategy & Evaluation

In the first step, we evaluate your brand and how it currently operates in the digital and social spheres. From this evaluation, we work with you to develop your social media strategy, including goals for brand & business success, target audience groups, messaging and desired actions, and opportunities to create higher impact through campaigns & influencer outreach.

We develop your content and messaging, start to finish. We have a full internal production team of photographers, videographers, designers, copywriters and influencers who bring your strategy to life through creative & standout content. This is where we generate, ideate and create more magic to share with brands and consumers alike.

We ensure your brand is active on the social & digital channels that reflect the usage patterns of your target audience, brand offering, and desired action. We track global trends, platform growth and digital developments on an ongoing basis and understand nuances behind platforms that ensure we are activating most effectively to reach your target consumer.

We fully manage your social media implementation, including all posting & engagement. Nearly half of brands on social media don’t respond to community comments & messages. Our community management team fully takes over managing your online communities, answering questions & building two-way conversations with fans. We work with you to develop an FAQ, escalation plan & strong tone of voice direction and manage the process fully to give your brand an authentic voice on social.

Our paid approach takes into account your desired consumer action, interest targeting, message relevancy & re-targeting to hit key objectives. We specialise in delivering content to key audiences to optimise performance and reach people at the top of the funnel through to conversion. We offer full e-commerce strategies which drive growth and conversions.

In addition to ongoing social media, we develop integrated campaigns including influencer partnerships, ATL (and BTL) amplification, PR drivers and event coverage to bring all activity together across digital. We brainstorm, create, plan & activate campaigns from start to finish working toward your overall brand strategy & business goals.

We place high importance on tracking results and delivering you powerful analytics. We will be the first to tell you if there is something we could be doing differently or better. We track results weekly, report learnings monthly & firmly believe in strategy sessions each quarter to ensure we are aligned in our business objectives and moving forward in our social strategy. We act as a full extension of your team and ensure you have all of the data you need to make your job easier.

Free Consultation

Achieve optimal success online

We have partnered with 100’s of brands to create world class social media strategies to engage, inspire and achieve results!

Let’s Get Together

Contact us today to learn more about how L&A can take your social media to the next level.