In our first year of working with TEDxSydney, we wanted to ensure that we were driving traffic & awareness online to ultimately achieve registration sales, have fans talk about our events and become loyal to the TEDxSydney brand; encouraging recommendations and ambassadorship. Through thought-provoking content, we facilitated two-way conversations and developed a tone of voice that was educational, added value, fun, social and 100% authentic to TEDxSydney. Who did we connect with? The changemakers, industry leaders and Sydney professionals who want to be apart of the TEDxSydney tribe where ideas are worth sharing.
- On event day with our live content creation, we saw an average engagement rate of 11% across all social channels.
- We saw a 75% increase in Reach in just 6 months of working with TEDxSydney.
- With consistent posting throughout the year to ensure we were connecting with our audience frequently, we saw an average daily reach of 12,678 fans.
- Our relationship with the TEDxSydney audience grew to having more two-way conversations with over 1,100 new comments over the year
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