Mother’s Day is a key sales period for chocolate, in which Guylian holds a high opportunity. Activating around Mother’s Day lends to bringing in a younger demographic, owning the occasion and aligning with the positive sentiment surrounding Mother’s Day.
In order to achieve this, the Mother’s Day campaign consisted of two phases, a kickoff influencer event and a digital data capture campaign.
- 167 total pieces of influencer content posted to Instagram
- Total campaign reached 4.01 million users
- 3,050 total entries to the digital campaign
- 3,647,528 total impressions from digital activity
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