Mother’s Day is a key sales period for chocolate, in which Guylian holds a high opportunity. Activating around Mother’s Day lends to bringing in a younger demographic, owning the occasion and aligning with the positive sentiment surrounding Mother’s Day.
In order to achieve this, the Mother’s Day campaign consisted of two phases, a kickoff influencer event and a digital data capture campaign.
- 167 total pieces of influencer content posted to Instagram
- Total campaign reached 4.01 million users
- 3,050 total entries to the digital campaign
- 3,647,528 total impressions from digital activity
Let’s Get Together!
Fancy a coffee and a chat? We would love to meet you.
If you want to learn more about L&A and what we can do for your business, reach out to us by jotting down some details here.
We can’t wait to partner with you!