Guylian
Mother’s Day is a key sales period for chocolate, in which Guylian holds a high opportunity. Activating around Mother’s Day lends to bringing in a younger demographic, owning the occasion and aligning with the positive sentiment surrounding Mother’s Day.
In order to achieve this, the Mother’s Day campaign consisted of two phases, a kickoff influencer event and a digital data capture campaign.
Key Metrics
- 167 total pieces of influencer content posted to Instagram
- Total campaign reached 4.01 million users
- 3,050 total entries to the digital campaign
- 3,647,528 total impressions from digital activity
The Outcome
Let’s Get Together!
Fancy a coffee and a chat? We would love to meet you.
If you want to learn more about L&A and stay in touch with our market insights and what we can do for your business, reach out to us by jotting down some details here.
We can’t wait to partner with you!
