This may seem unfair, but it is also beneficial (to us advertisers, that is!). It forces Snapchat into a game of “Catch me if you can, Instagram!” causing our social landscape to advance and forcing Snapchat to differentiate – which is exactly what they are doing…
The company has just released Snap to Store, a new ad product that can track foot-traffic in relation to their advertisements. At the moment, it has been tested by corporate giants such as Paramount Pictures and 7-Eleven. The new feature gives insight into the number of users who go in-store within one week of seeing a sponsored geofilters and may soon provide advertisers with a dashboard filled with valuable data such as demographic information like age, gender and region.
Recently, Wendy’s used sponsored geofilters to promote a jalapeño chicken sandwich and according to Snap, the ads resulted in more than 42,000 people visiting a restaurant within the seven-day period!
So, with all of this constant change,we’re not asking which platform will come out on top, but how many valuable insights will we gain on the way?!